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Development of IMC conceptualization in the academic domain has reaped many pros and cons since its inception in the early 1980s. Although the meaning of IMC has become similar among its main thinkers, it is still identified academics who consider IMC as an extended version of advertising and marketing communications disciplines. Responding to these meaning differences on IMC there is a third party which is important to be heard, IMC educators. Given that educators are one of the stakeholders who are not only responsible for education of the next generation of practitioners and academics, but also define the IMC in classroom, the educator is thus at the vanguard of the deployment of IMC disciplines to the next generation. What is taught in the classroom is reflected in the syllabus made. The syllabus itself is a manifestation of teaching and the main guideline in the teaching-learning process. Based on that idea, the syllabi review includesa written record of how lecturers accept, adopt and implement IMC which is an important method of documenting the development of IMC teaching. This study was conductedfirstly, to explain the meaning of IMC that is taught in Magister program in Indonesia which is traced from the syllabus as a lecture material; and secondly, to explore the gap between state of the art of IMC conceptualization and the understanding of IMC subjects taught in mastersprograms in Indonesia. A qualitative approach is used in this study and five syllabuses of mastersprograms in major universities in Jakarta used as a sample in which it is assumed that the universities and its educators in Jakarta, both public and private, are the trend setters of educational models in Indonesia.

Gelung Beach is a tourism area which has not yet intensively managed in Situbondo. Abrasion, causing many trees uprooted because eroded by sea waves. Another problem is there are tourism activities that may lead to negative activities. Currently, Gelung Beach condition is less preserved, so there are seen so much garbage that can disrupt and damage the ecosystem in the area. Therefore, the concept of the tourism area management that could improve the quality of natural resources based on its function and benefit is required. The concept of development area that utilize natural resources and the environment for tourism activities and at the same time preserving environmental, social and cultural sustainability for the benefit of present and future, ie. the concept of sustainable tourism. 

Data collection method was carried through literature review, interviews and field observations. The data collected included tourism potential, visitors and management of Gelung Beach. Based on the identification of Strengths, Weaknesses, Opportunities and Threats, the Gelung beach area is the beach tourism area with physical, biological and socio-cultural development as a tourism attraction. However, current environmental conditions of this beach is in the damaged area. Therefore, tourism development is directed at tourism activities which aimed at repairing the environmental damage to the first condition or in accordance with the functions and benefits. Tourism development in Gelung Beach also invites all interested parties to participate in an active role in conserving natural resources in the region, so that tourism activities can continue and at the same time can still use natural resources without damaging and the benefits can be felt by todays and future generations.

Several factors need to be considered in the development of sustainable tourism in Gelung Beach are: (1) Reparation and arrangement of environment. Sustainable tourism development is expected to prevent activities that cause environmental damage in Gelung Beach. Local Government as an area manager is responsible for improving the quality of the environment in Gelung Beach. (2) Utilization of natural resources in a sustainable manner. Natural resources are a major attraction in

tourism activities. The involvement of local communities in the management process of surrounding area of Gelung Beach, from planning, implementation and evaluation, can raise awareness and a sense of responsibility towards the preservation of natural resources. (3) Socio-cultural society.

Tourism can provide impact on the social and cultural community in the tourism areas, either positive or negative impact. Sustainable tourism development, encourage positive impact on social values and local culture, and manage any negative impacts. (4) The integration of sustainable tourism into planning. Integration planning for sustainable development both at a local, national and regional indispensable. This is done in order to issue the uncontradictory policies. (5) Support the local economy. Sustainable use of natural resources in the tourism area of Gelung Beach should be able to provide equitable benefits to all relevant stakeholders, including employment and business opportunities for local communities, so that the welfare of the people around Gelung Beach increased.

Programs in tourism activities at Gelung Beach also directed at environmental quality improvement efforts. Such programs related to community involvement, visitor management, policy support and local government as area manager. Tourism program that can be done in the area of Gelung Beach are planting coral reefs tourism (Be Fun Be Smart Be Blue), Petik laut tourism, Puppet Mask Exhibition, Festival coast and clean beaches, black sand tourism, cultivation tourism and environmentally friendly souvenir.

Keywords: Gelung Beach, sustainable tourism, suitability analysis