Dosen Website
Universitas Pancasila
Valid XHTML 1.0 Transitional Valid CSS!

Selamat Datang di Website Dosen

Website ini diperuntukkan untuk informasi Dosen di Universitas Pancasila. Bagi dosen yang belum tercantum dapat menghubungi PULAHTA Rektorat

Berita Dari Kami

2013-05-08 08:51:40
Untag Telah Luluskan 35.000 Sarjana
2013-05-08 08:51:25
FKIP Untirta Gelar Gebyar Hardiknas 2013
2013-05-08 08:50:53
Hasil penelitian wajib disertai sosialisasi

Publikasi Penelitian Dosen

MEMPERTAHANKAN LOYALITAS PELANGGAN AUTO 2000 MELALUI PENCAPAIAN CUSTOMER SATISFACTION DAN TRUST
Abstrak

 

The existence of customer loyalty is believed to reduce of marketing cost, because the existing customers have not switch to another brand or dealer. The process to find new customers is relatively more difficult and requires more expensive costs when compared to retain existing customers. Thus retain existing customers as a whole can improve the profitability of the company. The purpose of this study was to find out how to influence customer satisfaction and trust to increase customer loyalty Auto 2000 in Depok. This research method using descriptive and verification method by taking a sample of 200 customers using statistical analysis Structural Equation Model (SEM). Based on the results of the analysis indicate that customer loyalty Auto 2000 is affected by the level of customer satisfaction. The results showed levels of satisfaction effect on customer loyalty. While the indicators examined the attributes of products and services is an important part in achieving customer satisfaction. Customer loyalty is influenced by the level of customer trust in the Auto 2000 automotive service. Satisfaction and trust customer of Auto 2000 to create variety of services establish a positive power in the long-term customer loyalty. Thus the customer loyalty of Auto 2000 can be maintained throughout able to achieve satisfaction and trustworthy of customer.

Keywords: cutomer satisfaction, trust, customer loyalty 

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 22 x

Developing Customer Equity Through Brand Image of Islamic Banking
Abstrak

In its development, Sharia Commercial bank is presumed of not being able to give comfort to make the customers be faithful in using Sharia Commercial Bank in their whole life. It indicates that Sharia Commercial Bank has not been able to reach a powerful customer equity. The objective of this research is to collect data and information as well as to analyze how the development of brand image can reach the equity of the customers of Sharia Commercial Bank in Jabodetabek regions. This is a descriptive research on the customers’ iB mudharaba accounts in Sharia Commercial bank in Jabodetabek.  Sharia Commercial Bank has not been able to build a positive brand image on the reputation and brand emotion. Customer equity obtained by the bank is not superior enough to offer product that can create retention which meets the life goals and it also can not create customer religious motive.

Key words: customer equity, brand image, Islamic banking

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 18 x

Abstrak
Penulis : BENEDICTUS HELPRIS ESTASWARA , M.Si [PDF File] didownload : 18 x

Analisa Pengaruh Tingkat Redaman Shock Upside Down Pada Kendaraan Bermotor Yamaha Bison 150 CC
Abstrak

Sistem suspensi merupakan salah satu komponen penting pada kendaraan bermotor. Jika sistem suspensi terganggu, maka akan mempengaruhi kenyamanan dan keamanan berkendaraan si pemakai. Pemakaian shock upside down dipilih oleh beberapa pengguna kendaraan bermotor besar untuk menunjang kenyamanan & keamanan bagi penggunanya. Penelitian ini bertujuan untuk menganalisa dan mendapatkan bukti empiris mengenai pengaruh tingkat redaman shock upside down pada kendaraan bermotor Yamaha Bison 150 cc. Variabel independen dalam penelitian ini adalah tingkat redaman, sedangkan variabel dependennya adalah jenis shock upside down. Peneliti menggunakan kendaraan Yamaha Bison 150 cc sebagai sampel penelitian.

 

Kata kunci : sistem suspensi, tingkat redaman, getaran mekanik, shock upside down

Penulis : EKO PRASETYO , ST.,M.T. [PDF File] didownload : 51 x

Analisa Termodinamika Ruang Bakar Generator Set Berbahan Bakar Gas
Abstrak

Ruang bakar pada sistem mikro turbin gas merupakan bagian penting untuk menentukan kualitas gas masuk ke turbin yang dimanfaatkan untuk pembangkit energi listrik. Kualitas gas dapat ditentukan berdasarkan efisiensi panas ruang bakar. Analisa termodinamika dilakukan untuk mendapatkan efisiensi panas yang optimal, dengan mengacu pada perhitungan Siklus Brayton dalam kondisi ideal maupun aktual dengan mengacu kepada spesifikasi turbocharge yang dapat membantu kinerja ruang bakar. Hasil yang didapatkan dapat diketahui efisiensi panas pada kondisi ideal adalah 63.4%, sedangkan pada kondisi aktual sebesar 34.8%. Perbedaan ini diakibatkan banyaknya kerugian yang dialami oleh kondisi mikro turbin gas, oleh karena itu perlu adanya pengembangan desain ruang bakar untuk ke depannya.

 

 

Kata kunci: Efisiensi panas, Ruang Bakar, Siklus Brayton, Turbin, Turbocharge

Penulis : EKO PRASETYO , ST.,M.T. [PDF File] didownload : 50 x

<< Prev 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 Next >>