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The Research mainly focus on the business of espionage, it should be done but must

adhere to ethical standards to be able to increase the efficiency of products, lower costs,

accelerate business growth. Meanwhile it has been feared able to cause social problems as in

theft, causing casualties and harm to the company personnel as well as other individuals.

Several strategies have been found to prevent business espionage happening within the

business enterprise. The study was conducted through a research library.

Key words: bussiness espionage, ethics, opportunity, community problem

Abstract  –  In  this  study  we  investigate  the  impact  of  macrocell  size  on  the  implementation  LTE  femto Integrated with GSM network since the coexistence network strongly depends on deployment condition, for instance, macrocell size. In the previous study related to the coexistence network, LTE femto are deployed in GSM macrocell. The LTE femto itself operates in GSM band under certain frequency allocati on scheme as a means of facilitating smooth transition toward LTE on GSM frequency band. Nevertheless, it does not provide a solution about the impact of macrocell size yet. Uplink of GSM is considered in this study. The performance  of  both  systems  are  analyzed  mathematically  in  terms  of  SINR  and  femtocell  throughput. Simulation is employed to support analysis which the result shows that macrocell size will give an impact to the performance of the coexistence system. Parallel to this, the expanding of macro cell size will decrease SINR GSM BS, in spite of that, it will increase SINR LTE femto and femtocell throughput as well. For that reason, the implementation of LTE femto integrated with GSM network can be influenced by macrocell size

Keywords : GSM Macro; LTE femto; Macrocell size.

SimPATI card has become the market leader in cellular card service; however it has not

completely bolster the purchase intention since there are many choices of cellular cards with

various interesting offers. It is assumed that the positive brand image has not been developed

so that there is no longer single loyalty in the use of cellular phone service. Generally, the users

of telecommunication use more than one card because of techno product performance from the

quality side of the network and fare setting/adjustment with different benefits. Therefore, the

objective of this study is to know the influence of techno product performance and fare interest

to the purchase interest reinforcement through brand image of SimPATIcard in Tangerang,

Indonesia. This study is descriptive verificative with explanatory research method. The result of

the research shows that brand image and fare are the important factors to consumers in

reinforcing the interest to purchase SimPATI card in determining the marketing strategy of

cellular card product so the purchase intention through the insurance of the consumer to keep

subscribing, prolong the duration and usage frequency in using the SimPATI card is getting

stronger.

Keywords: Techno product, fare, brand image, purchase intention, consumer behavior