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2013-05-08 08:51:40
Untag Telah Luluskan 35.000 Sarjana
2013-05-08 08:51:25
FKIP Untirta Gelar Gebyar Hardiknas 2013
2013-05-08 08:50:53
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Publikasi Penelitian Dosen

ENCOURAGING GREEN PURCHASE INTENTION THROUGH BEHAVIORS THAT ARE FORMED BY NORM, BELIEF AND AWARENESS
Abstrak

With the rise of green-economic awareness in recent years, Indonesian companies need to constantly seek to introduce new green-concept products to the world market to gain a larger market share in the future. Indonesian green consumers can be different compared to western consumers, and thus, many Indonesian companies need to further investigate their perceived differences in green products. A comprehensive study of the Indonesian consumers’ purchase intentions for green products needs to be explored and developed into a suitable strategy. This study assesses the variables that influence consumers’ purchase intention of green products. Structured questionnaires were administered in various locations in Indonesia. These determinants of green purchase were classified as ‘Subject Norms’, ‘Belief’, ‘Awareness’, and ‘Perceived Behaviors’. Through AMOS-SEM analysis, this study sets up a substantial relationship display for purchase intention of green products and distinguishes the main influence paths. The results revealed that ‘Subject Norms’, ‘Belief’, and ‘Perceived Behaviors’ on the ‘Purchase Intention’ of Indonesian green consumers are highly related. The information on what are the factors that influence consumers’ purchase intention serves as the information used by the green product industry to explore and develop the suitable strategy that is able to enlarge the market size. 

Keywords: Purchase Intention, Subject Norms, Belief, Awareness, Perceived Behavior, Green Product 

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 30 x

Green Entrepreneurship, Kreasi Keset dari Limbah Konveksi
Abstrak
Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 31 x

Manajemen Komukasi Pemasaran Terpadu
Abstrak
Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 102 x

CONSIDERED STRATEGIC FACTORS TO CHOOSE UNIVERSITIES
Abstrak

Students have become more critical selecting university they tend to enroll; student hopefully would not choose the wrong university to be enrolled. The result indicated that state universities tend to be choose due to some factors such as in: opportunity for personal contact with faculty, reputation of campus, availability of religious facility, academic reputation, availability of dormitory, opportunity for religious activities, availability higher level of education as in post graduate and doctoral program, potential marketability of the degree, and availability of sports and cultural activities. Factors to be considered to select the private university were: Flexibility of registration process, distance between campus and student’s residence, availability of reference book, libraries or other information sources regarding private university, advice from families, and availability of night classes.

Penulis : GATUT LUHUR BUDIONO, PhD. MBA. [PDF File] didownload : 29 x

CONSIDERED STRATEGIC FACTORS TO CHOOSE UNIVERSITIES
Abstrak

Students have become more critical selecting university they tend to enroll; student hopefully would not choose the wrong university to be enrolled. The result indicated that state universities tend to be choose due to some factors such as in: opportunity for personal contact with faculty, reputation of campus, availability of religious facility, academic reputation, availability of dormitory, opportunity for religious activities, availability higher level of education as in post graduate and doctoral program, potential marketability of the degree, and availability of sports and cultural activities. Factors to be considered to select the private university were: Flexibility of registration process, distance between campus and student’s residence, availability of reference book, libraries or other information sources regarding private university, advice from families, and availability of night classes. 

Penulis : GATUT LUHUR BUDIONO, PhD. MBA. [PDF File] didownload : 31 x

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