Dosen Website
Universitas Pancasila
Valid XHTML 1.0 Transitional Valid CSS!

Selamat Datang di Website Dosen

Website ini diperuntukkan untuk informasi Dosen di Universitas Pancasila. Bagi dosen yang belum tercantum dapat menghubungi PULAHTA Rektorat

Berita Dari Kami

2013-05-08 08:51:40
Untag Telah Luluskan 35.000 Sarjana
2013-05-08 08:51:25
FKIP Untirta Gelar Gebyar Hardiknas 2013
2013-05-08 08:50:53
Hasil penelitian wajib disertai sosialisasi

Publikasi Penelitian Dosen

THE STUDY OF WOMEN ENTREPRENEURS ON ETHNICS MINANGKABAU AND BETAWI IN JAKARTA
Abstrak

This research is held to acknowledge the characteristics of entrepreneurship and potential entrepreneurship through questionnaire data and Finger Print method betweenMinangkabau and Betawi businesswomen by comparing the variables of each ethnic group. The research category uses survey method with descriptive and comparative quantitative approach by using sample collecting technique in purposive sampling with the number of sample at least 45 businesswomen for each ethnic group in Jakarta. Research analysis uses the finger print method, descriptive statistics analysis and factor analysis and also Mann Whitney non-parametic analysis, Chi-Square from the data collected by finger print and questionnaire technique. The result of the test shows that there are 4 factors that form the characters of the Betawi businesswomen. They are quality factor ( 31.007%), environment adaptive effort factor

(16.451%), self integrity error factor (13.44%) and purpose orientation error factor (10.451%), while in the Minangkabau businesswomen there are 3 factors that are self commitment character factor (39,29%), self seriousness charatcter factor (13.005%) and self quality characteristics factor (11.987%). The average score of characteristics in the businesswomen from both ethnics is significantly different in Mann Whitney test with average score of 3.9478 for Minangkabau and 3.7873 for Betawi. However, job characteristics potency descriptively can be distinguished having similar distribution to the characteristics of potential workers tendency (Chrocsustic of Occupation) that is the same, investor type. This finding is strengthened by Chi-Square test (X2) that is not significant so that it is found that there is no relation between Chrocsustic of Occupation with the etnic background of both group variables. However, this research gives result analysis factor that the multiple intelligence element in these entrepreneurship groups is formed by different main factor. The ethnic group of Minangkabau has intrapersonal linguistic (44.451%), and intrapersonal (23.213%), while the Betawi has intrapersonal (38,71%) and Art. Linguistic (28.00%).

The result of this research concludes that both groups of businesswomen have different entrepreneurship characters but have a tendency in having similar job potency descriptively (Chrocsustic of Occupation), so that in term of expanding their business, both groups must be different as well.

 

Keywords: Entrepreneurship Characteristics, Entrepreneurship Potency

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 29 x

STRATEGI PENGEMBANGAN KINERJA KARYAWAN
Abstrak

In almost all existing companies, especially companies engaged in financial services, employees is an important asset that must be maintained because they rely on the performance level of employees in the company, then the company is required to be able to optimize the performance of its employees. Motivation, job satisfaction, work status and organizational commitment at this critical time in managing employees to be more productive. This study addressed the problem of how much influence employee motivation on employee performance ?, How much influence job satisfaction on employee performance ?, how much influence the employment status of the employee's performance? Is organizational commitment mediate the relationship between motivational influence on employee performance? Is organizational commitment mediate the relationship between job satisfaction influence on employee performance? Is organizational commitment mediate the relationship between employment status influence on employee performance? The method used is descriptive and explanative, engineering data collection is done by giving questionaire to 100 employees in the business team and analyzed using Structural Equation Model (SEM) Smart PLS. With census data collection techniques to employees. 

ABSTRAK 

Di hampir semua perusahaan yang ada khususnya perusahaan yang bergerak dibidang jasa pelayanan keuangan, pegawai merupakan aset penting yang wajib mereka jaga karena mengandalkan tingkat kinerja pegawai di perusahaannya, maka perusahaan tersebut dituntut mampu mengoptimalkan kinerja karyawannya.Motivasi, kepuasan kerja, status kerja dan komitmen organisasional saat ini penting didalam mengelola karyawan agar lebih produktif. Penelitian ini ditujukan pada masalah seberapa besar pengaruh motivasi karyawan terhadap kinerja karyawan?, Seberapa besar pengaruh kepuasan kerja terhadap kinerja karyawan?, seberapa besar pengaruh status kerja terhadap kinerja karyawan? Apakah komitmen organisasional menjadi mediasi antara hubungan pengaruh motivasi terhadap kinerja karyawan? Apakah komitmen organisasional menjadi mediasi antara hubungan pengaruh kepuasan kerja terhadap kinerja karyawan? Apakah komitmen organisasional menjadi mediasi antara hubungan pegaruh status kerja terhadap kinerja karyawan?Metode penelitian yang digunakan adalah deskriptif dan eksplanatif, teknik pengumpulan data dilakukan dengan cara memberi kuesoner kepada 100 karyawan tim bisnis dan di analis menggunakan Structural Equation Model (SEM) Smart PLS. Dengan teknik pengambilan data sensus ke karyawan. 

 

Keywords: motivation, job satisfaction, work status, organizational commitment, employee performance 

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 29 x

Membentuk Citra Perusahaan Hijau melalui Sikap Hijau dan Pengetahuan Ekologi dari Konsumen Air Minum dalam Kemasan Aqua
Abstrak

Dalam kerangka green marketing,  pengelolaan lingkungan merupakan alat strategis tidak hanya meningkatkan kontrol dan mengurangi dampak lingkungan tetapi juga mengembangkan peluang bisnis bagi perusahaan. Perusahaan perlu mengamati sikap hijau, karena penting untuk memprediksi perilaku konsumen. Sikap hijau sebagai jenis perilaku ramah lingkungan yang dilakukan konsumen untuk mengungkapkan kepedulian mereka terhadap lingkungan. Tidak semua perusahaan mempunyai kapabilitas yang cukup untuk memasarkan green  produk mereka ke konsumen. Sikap lingkungan mengacu pada kesiapan mental yang berpengaruh langsung terhadap respons konsumen terhadap lingkungan. Jenis perilaku ramah lingkungan yang dilakukan konsumen ini untuk mengungkapkan kepedulian mereka terhadap lingkungan. Di samping itu adanya pengetahuan ekologi konsumen merupakan variabel yang dapat memprediksi untuk dapat membentuk citra hijau perusahaan. Temuan dalam penelitian ini mengungkapkan bahwa sikap hijau dan pengetahuan ekologi terbukti berpengaruh terhadap pembentukan citra perusahaan hijau.

Kata Kunci :  citra perusahaan hijau, sikap hijau, pengetahuan ekologi.

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 31 x

Assessing The Effects of Service Quality and Customer Delight toward Customer Loyalty of Small Medium Enterprise Blenger Burger
Abstrak

The small entrepreneur Blenger Burger with the creative and innovative entrepreneurship spirit shows an amazing phenomenon. However, can it be analyzed whether it has the loyal customers through qualified service and whether it has made the customers delighted by enjoying Burger Blenger. The purpose of this study is to assess how big the impact of service quality on customer loyalty, the impact of customer delight on customer loyalty and the impact of both service quality and customer delight together on customer loyalty. The analysis unit is 100 customers and uses the statistical verificative and descriptive analysis method with Multiple Regression Test using the assistance of SPSS version 20. The result of the study shows that there is a simultaneously positive and significant influence between the service quality and customer delight toward the customer loyalty. It indicates that customer loyalty toward Blenger Burger is formed by the service quality level and customer delight. Partially, between service quality variable toward customer loyalty, perceived service quality is able to create loyalty. And between the customer delight and customer loyalty, customer delight achieved by the consumers is able to create loyalty. The small enterprise, Blenger Burger has been able to achieve loyal customers by giving a qualified service and able to make the customers delighted when enjoying Blenger Burger.

 

Keywords:  service quality, customer delight, customer loyalty

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 32 x

The Influence of Integrated Marketing Communications andCustomer Relationship Management Performance Toward Brand Image of Islamic Commercial Bank
Abstrak

The purpose of this study was to obtain the results of studies on the effects of integrated marketing communications and customer relationship management performance of the brand image of Islamic Banks in Greater Jakarta. Some people still have the perception that the heterogeneous product Islamic banks and conventional banks are the same just different terms and covenants. Suspected the general impression is captured by the public about Islamic banks are synonymous with bank Islamic banks with profit sharing system, the bank is a bank that Islamic Banking. The unit of analysis is the 216 customers who save their money either wadiah deposits, time deposits and iB savings mudaraba. Simultaneously integrated marketing communications and customer relationship management performance positive influence on brand image Islamic Commercial Banks in Greater Jakarta. Things influential in integrated marketing communications are message dimensional appeal, while the influence of other dimensions in order are trust on the services and products and service policies. In the meantime, the most substantial influence on the performance of customer relationship management is the human resource dimension of credibility, while the influence of other dimensions in order are silahturahim relations and information technology and reliability. Based on the structural relationships were found that the formation of brand image is dominated by integrated marketing communication variables.

 

Keywords: Marketing Communication, Customer Relationship, Brand Image

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 28 x

<< Prev 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 Next >>