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Abstract  –  In  this  study  we  investigate  the  impact  of  macrocell  size  on  the  implementation  LTE  femto Integrated with GSM network since the coexistence network strongly depends on deployment condition, for instance, macrocell size. In the previous study related to the coexistence network, LTE femto are deployed in GSM macrocell. The LTE femto itself operates in GSM band under certain frequency allocati on scheme as a means of facilitating smooth transition toward LTE on GSM frequency band. Nevertheless, it does not provide a solution about the impact of macrocell size yet. Uplink of GSM is considered in this study. The performance  of  both  systems  are  analyzed  mathematically  in  terms  of  SINR  and  femtocell  throughput. Simulation is employed to support analysis which the result shows that macrocell size will give an impact to the performance of the coexistence system. Parallel to this, the expanding of macro cell size will decrease SINR GSM BS, in spite of that, it will increase SINR LTE femto and femtocell throughput as well. For that reason, the implementation of LTE femto integrated with GSM network can be influenced by macrocell size

Keywords : GSM Macro; LTE femto; Macrocell size.

SimPATI card has become the market leader in cellular card service; however it has not

completely bolster the purchase intention since there are many choices of cellular cards with

various interesting offers. It is assumed that the positive brand image has not been developed

so that there is no longer single loyalty in the use of cellular phone service. Generally, the users

of telecommunication use more than one card because of techno product performance from the

quality side of the network and fare setting/adjustment with different benefits. Therefore, the

objective of this study is to know the influence of techno product performance and fare interest

to the purchase interest reinforcement through brand image of SimPATIcard in Tangerang,

Indonesia. This study is descriptive verificative with explanatory research method. The result of

the research shows that brand image and fare are the important factors to consumers in

reinforcing the interest to purchase SimPATI card in determining the marketing strategy of

cellular card product so the purchase intention through the insurance of the consumer to keep

subscribing, prolong the duration and usage frequency in using the SimPATI card is getting

stronger.

Keywords: Techno product, fare, brand image, purchase intention, consumer behavior

failure in business is a valuable experience so that Coffee Toffee must be able to maintain its

customer equity to make Coffee Toffee as one of the biggest and the best coffee shop in Indonesia.

This study is to acknowledge the influence of product quality and service quality as a whole and

partially on the customer equity. The analysis methods used in this study are statistic descriptive

and verificative. Multiple Regression Test uses the assistance of SPSS version 2.0 program. The

results of this study show that both product quality and service quality influence the customer

equity since product and service quality are important factors to buildcustomer equity in culinary

business. Product quality influences positively and significantly on the customer equity since

product quality from customer reaction is qualified but the service quality does not significantly

influence the customer equity because Coffee Toffee stand uses self service concept so that the

communication level between customers and employees is low.

Keywords: Product Quality, Service Quality, Customer Equity