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| Desalinasi Air Laut Berbasis Energi Surya Sebagai Alternatif Penyediaan Air Bersih | ||
Abstrak
Penelitian ini berkonsentrasi pada kemampuan alat desalinasi tipe solar still dalam menyerap energi kalor matahari dan penggunaannya dalam proses kondensasi guna memproduksi air tawar untuk keperluan masyarakat. Alat desalinasi ini terdiri dari kotak distiller dengan plat penyerap panas dan kain yang terdapat di dalamnya, serta akrilik sebagai pentransmisian. Sistem kerja berawal dari air diteteskan melalui pipa dan jatuh pada kain yang akan menyerap air. Radiasi matahari akan memanaskan plat penyerap panas melalui akrilik kemudian panas plat memanaskan air pada kain hingga menjadi uap dan menempel pada permukaan dalam akrilik hingga terkonsensasi menjadi air suling. Pengukuran volume alat sebesar 6 (L)dengan luasan plat penyerap panas 900 (mm) x 550 (mm).
Melalui penelitian ini dapat disimpulkan bahwa intensitas matahari telah ada pada pukul 08.00 pagi dan energi kalor matahari dapat dimanfaatkan pada waktu tersebut. Untuk kinerja alat desalinasi, alat ini memiliki effisiensi teoritis maksimum 25,10% dan efisiensi aktual maksimum 14,33%.
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| Penulis : I GEDE EKA LESMANA , S.T.,M.T. [PDF File] didownload : 5 x | ||
| Ketaatan Hukum Mampukah Memoderasi Hubungan Good Corporate Governace Terhadap Audit Report Lag | ||
Abstrak | ||
| Penulis : LAILAH FUJIANTI , Dr.SE., MSi., Ak., C [PDF File] didownload : 4 x | ||
| Elemen-elemen Rancang Kota | ||
Abstrak | ||
| Penulis : CYNTHIA PUSPITASARI, ST, MT [PDF File] didownload : 8 x | ||
| Building A Customer Equity through Brand Image of Islamic Commercial Banks | ||
Abstrak This study aimed to obtain the results of studies on the effects of the influence of integrated marketing communications and customer relationship management performance the brand image and its implications on the equity Sharia Commercial Bank customers in Greater Jakarta. The unit of analysis in this study is Sharia Commercial Bank customer number 218. The method of analysis used is the analysis of verification. The results found that overall integrated marketing communications, customer relationship management performance and positive effect on the brand image of the customer equity of Islamic Banks in Greater Jakarta. The main pathway is correlated with the integrated marketing communications, performance of customer relationship management, and the affect of brand image before then to impact on customer equity. Influence of these three variables simultaneously on customer equity is significant. The number of the indirect effect of integrated marketing communication variables on customer equity is 1.44%, the number of the indirect effect of customer relationship management performance variables to customer equity was 1.69%, and the influence of brand image variables directly to the customer's equity amounted to 56.25 %. Furthermore, integrated marketing communications, customer relationship management performance, and contribute to the brand image of 0.95 or 95% of the customer equity of Sharia Commercial Bank customers. This model is very important for Islamic Banks to formulate an integrated marketing communications strategy, customer relationship management program, as well as efforts to build brand image, so that Islamic Commercial Bank can increase the strength of the equity its customers through client retention, with motives religiosity and achievement of Falah / purpose in life eventually become the favored bank customer. Keywords: Communication, Relationship Management, Brand Image, Customer Equity | ||
| Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 4 x | ||
| DESIGNING GREEN MARKETING STRATEGIES FOR SUSTAINABLE DEVELOPMENT: A LITERATURE REVIEW | ||
Abstrak This paper reviews the literature about green marketing and sustainable development emphasizing on the strategy of green marketing for environment issue faced by the world these days. This review shows that individual and organization behaviour factor may achieve benefit from green marketing strategy and on the same time protect the environment to reach sustainable development. Environment-preservation based marketing is a new way of marketing that becomes a potential and strategic opportunity that has multi-profit (multiplier effect), not only to the business practitioners, but also to the community as the users. Organization identity is a motivator that influence the behaviour of an individual in an organization. The element of environment leadership can be considered as a symbol of the organization identity in relation with the environmental issues because it is a dynamic process where a leader of an organization can influence the interpretation of the environment issues. The leader is responsible to create work ethos through creating the strategy of vision and mission with environmental concept. In the end, the green marketing strategy can improve the company performance, personal reward, better physical environment and sustainable development.
Keywords: green marketing, sustainable development | ||
| Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 3 x | ||