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2013-05-08 08:51:40
Untag Telah Luluskan 35.000 Sarjana
2013-05-08 08:51:25
FKIP Untirta Gelar Gebyar Hardiknas 2013
2013-05-08 08:50:53
Hasil penelitian wajib disertai sosialisasi

Publikasi Penelitian Dosen

Developing Green Corporate Image Through Organizational Citizenship Behaviour
Abstrak

Elements of environmental leadership can be seen as a symbol of organization identity. According to the environmental issues is a dynamic process in which a leader in organization affect the interpretation of the issue through the creation of strategic vision and mission green environment. Marketers need to view the approach as the one thing that has potential as a business opportunity. The purpose of this paper is to literature review for marketing responses to environmental concerns facing the world today through organizational citizenship behavior and organizational culture with environmental to achieve green competitive advantage through green corporate image. The main goal of this study was to achieve green competitive advantage through the development of the company's image.

Keywords: OCB, organization's culture, green image, competitive advantage 

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 3 x

How the Halal Tourism Industry Can Be Encouraging The NationsCompetitiveness: A Literature Reviews
Abstrak

The tourism sector has become one of the largest and fastest growing economic sectors in the

world. But Indonesia is still in the sixth position of the world's halal tourism destination. The condition of halal tourism in Indonesia is still not optimally worked out, whereas the potential for development is enormous. By description analysis, this study aims to describe the potential of halal tourism destinations that encourage environmentally friendly economy in Indonesia. Furthermore, this paper reviews of the literature with the aim to describe the readiness of halal tourism destinations that are environmentally minded that is also capable of encouraging the achievement of the nation's competitiveness. The framework of this paper discussed from the side of the concept of marketing ethics, the concept of halal tourism and environmentally friendly from the perspective of individuals, organizations, and society. The tourism sector is one of the important keys to the development of a region in a country and the increase of welfare for the community. Development of halal tourism is aimed at achieving the greatest benefit to improve the economy for the community.

Keywords: halal tourism, green economy, nations competitiveness

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 2 x

ACHIEVING COMPETITIVE ADVANTAGE THROUGH DEVELOPING GREEN CORPORATE IMAGE
Abstrak

Preserving the environment is a necessity that can not be postponed anymore. Every human must have an effort to save the environment around them in accordance with their respective capacities. For companies competitive achievement advantage is done through the establishment of green corporate image. But alleged environmental leadership element which is considered a symbol of the identity of the organization with respect to environmental issues has not been formed, because it is a dynamic process in which a leader of the organization will affect the interpretation of environmental issues. The other side of the green marketing approach in the area of product, price, distribution and promotion of allegedly unable to increase the integration of environmental issues in all aspects of corporate activity. Marketers need to look at this approach as the one thing that has potential as a business opportunity. This study aims to identify and disclose the fact of organizational culture environmentally friendly, green marketing strategy, corporate green image and competitive green advantage of the 281 employees working in 6 companies as research samples. The main purpose of this research is to achieve a competitive advantage through the development of green corporate image. The results showed that competitive advantage can be achieved through green corporate image formed from the organizational culture and marketing mix strategy applied by the company.

 

Keywords: corporate culture, green marketing, corporate image, green competitive advantage.

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 31 x

MEMBINA KEAKRABAN PELANGGAN: Manajemen Hubungan Pelanggan Sejati
Abstrak
Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 7 x

ANALISIS PENGARUH CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN SEKTOR PERBANKAN YANG TERDAFTAR DI BEI ( TAHUN 2012 - 2016 )
Abstrak
Penulis : TYAHYA WHISNU HENDRATNI, Dr., S.E., M.M [PDF File] didownload : 2 x

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