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2013-05-08 08:51:40
Untag Telah Luluskan 35.000 Sarjana
2013-05-08 08:51:25
FKIP Untirta Gelar Gebyar Hardiknas 2013
2013-05-08 08:50:53
Hasil penelitian wajib disertai sosialisasi

Publikasi Penelitian Dosen

Tourist Perception on Historic City: The Case of Kota Tua Jakarta
Abstrak

The objective of this paper is to analyze the atributes of the tourists' perception on historic city by evaluating the relationship between destination image attributes and tourist satisfaction. The conceptual framework model is developed on the basis of existing theoretical and empirical research in the field of destination marketing. Using qualitatives methods, this study proposes a conceptual framework of studying dynamics of tourists perception towards marketing strategies that used by local tourism organization. Tourist Perception constructs has been influenced byservqual aspects such as realibility, responsiveness, assurance, empathy, and tangibles. The outcomes of the study is to give suggestions to local tourism organization to understand which factors are influencing tourist's perception to choose a destination.

Penulis : Fahrurozy Darmawan, S.Ikom.,M.PPar [PDF File] didownload : 1 x

The influence Of Integrated Marketing Communications And Performance of Customer Relationship Management On Brand Image And The Implication On The Customer Equity (Survey On Islamic Commercial Bank In
Abstrak

This study has a specific purpose, namely to reveal the facts about the equity of Islamic bank customers who had only viewed from the side of the bank management, this study will peel from the customer side. In addition this study was to reveal the theoretical framework interms of sharia customer equity marketing concept. Forming variables such as customer equity, brand image, the performance of integrated marketing communications and performance of customer relationship management will be analyzed in this study within the framework of the sharia marketing concept. The findings are targeted to reveal of the facts the influence of performance of integrated marketing communications and performance of customer relationship management on brand imagery and the implications for the customers equity on Islamic commercial banks in Jabodetabek. Sampling techniques to be used in this study is purposive random sampling in proportion to 258 clients in the study area are 62 branches Commercial Bank Syariah as Jakarta, Bogor, Depok, Tangerang and Bekasi. In this study descriptive data will be analyzed using frequency tables and Multi Dimensional Scaling (MDS). Testing of hypothesis verification is done through analysis of the relationship between research variables using SEM

(Structural Equation Modeling ) approach.

 

Keywords: Communication, Customer Relations, Brand Image, Customer Equity

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 2 x

THE STUDY OF WOMEN ENTREPRENEURS ON ETHNICS MINANGKABAU AND BETAWI IN JAKARTA
Abstrak

This research is held to acknowledge the characteristics of entrepreneurship and potential entrepreneurship through questionnaire data and Finger Print method betweenMinangkabau and Betawi businesswomen by comparing the variables of each ethnic group. The research category uses survey method with descriptive and comparative quantitative approach by using sample collecting technique in purposive sampling with the number of sample at least 45 businesswomen for each ethnic group in Jakarta. Research analysis uses the finger print method, descriptive statistics analysis and factor analysis and also Mann Whitney non-parametic analysis, Chi-Square from the data collected by finger print and questionnaire technique. The result of the test shows that there are 4 factors that form the characters of the Betawi businesswomen. They are quality factor ( 31.007%), environment adaptive effort factor

(16.451%), self integrity error factor (13.44%) and purpose orientation error factor (10.451%), while in the Minangkabau businesswomen there are 3 factors that are self commitment character factor (39,29%), self seriousness charatcter factor (13.005%) and self quality characteristics factor (11.987%). The average score of characteristics in the businesswomen from both ethnics is significantly different in Mann Whitney test with average score of 3.9478 for Minangkabau and 3.7873 for Betawi. However, job characteristics potency descriptively can be distinguished having similar distribution to the characteristics of potential workers tendency (Chrocsustic of Occupation) that is the same, investor type. This finding is strengthened by Chi-Square test (X2) that is not significant so that it is found that there is no relation between Chrocsustic of Occupation with the etnic background of both group variables. However, this research gives result analysis factor that the multiple intelligence element in these entrepreneurship groups is formed by different main factor. The ethnic group of Minangkabau has intrapersonal linguistic (44.451%), and intrapersonal (23.213%), while the Betawi has intrapersonal (38,71%) and Art. Linguistic (28.00%).

The result of this research concludes that both groups of businesswomen have different entrepreneurship characters but have a tendency in having similar job potency descriptively (Chrocsustic of Occupation), so that in term of expanding their business, both groups must be different as well.

 

Keywords: Entrepreneurship Characteristics, Entrepreneurship Potency

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 2 x

STRATEGI PENGEMBANGAN KINERJA KARYAWAN
Abstrak

In almost all existing companies, especially companies engaged in financial services, employees is an important asset that must be maintained because they rely on the performance level of employees in the company, then the company is required to be able to optimize the performance of its employees. Motivation, job satisfaction, work status and organizational commitment at this critical time in managing employees to be more productive. This study addressed the problem of how much influence employee motivation on employee performance ?, How much influence job satisfaction on employee performance ?, how much influence the employment status of the employee's performance? Is organizational commitment mediate the relationship between motivational influence on employee performance? Is organizational commitment mediate the relationship between job satisfaction influence on employee performance? Is organizational commitment mediate the relationship between employment status influence on employee performance? The method used is descriptive and explanative, engineering data collection is done by giving questionaire to 100 employees in the business team and analyzed using Structural Equation Model (SEM) Smart PLS. With census data collection techniques to employees. 

ABSTRAK 

Di hampir semua perusahaan yang ada khususnya perusahaan yang bergerak dibidang jasa pelayanan keuangan, pegawai merupakan aset penting yang wajib mereka jaga karena mengandalkan tingkat kinerja pegawai di perusahaannya, maka perusahaan tersebut dituntut mampu mengoptimalkan kinerja karyawannya.Motivasi, kepuasan kerja, status kerja dan komitmen organisasional saat ini penting didalam mengelola karyawan agar lebih produktif. Penelitian ini ditujukan pada masalah seberapa besar pengaruh motivasi karyawan terhadap kinerja karyawan?, Seberapa besar pengaruh kepuasan kerja terhadap kinerja karyawan?, seberapa besar pengaruh status kerja terhadap kinerja karyawan? Apakah komitmen organisasional menjadi mediasi antara hubungan pengaruh motivasi terhadap kinerja karyawan? Apakah komitmen organisasional menjadi mediasi antara hubungan pengaruh kepuasan kerja terhadap kinerja karyawan? Apakah komitmen organisasional menjadi mediasi antara hubungan pegaruh status kerja terhadap kinerja karyawan?Metode penelitian yang digunakan adalah deskriptif dan eksplanatif, teknik pengumpulan data dilakukan dengan cara memberi kuesoner kepada 100 karyawan tim bisnis dan di analis menggunakan Structural Equation Model (SEM) Smart PLS. Dengan teknik pengambilan data sensus ke karyawan. 

 

Keywords: motivation, job satisfaction, work status, organizational commitment, employee performance 

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 2 x

Membentuk Citra Perusahaan Hijau melalui Sikap Hijau dan Pengetahuan Ekologi dari Konsumen Air Minum dalam Kemasan Aqua
Abstrak

Dalam kerangka green marketing,  pengelolaan lingkungan merupakan alat strategis tidak hanya meningkatkan kontrol dan mengurangi dampak lingkungan tetapi juga mengembangkan peluang bisnis bagi perusahaan. Perusahaan perlu mengamati sikap hijau, karena penting untuk memprediksi perilaku konsumen. Sikap hijau sebagai jenis perilaku ramah lingkungan yang dilakukan konsumen untuk mengungkapkan kepedulian mereka terhadap lingkungan. Tidak semua perusahaan mempunyai kapabilitas yang cukup untuk memasarkan green  produk mereka ke konsumen. Sikap lingkungan mengacu pada kesiapan mental yang berpengaruh langsung terhadap respons konsumen terhadap lingkungan. Jenis perilaku ramah lingkungan yang dilakukan konsumen ini untuk mengungkapkan kepedulian mereka terhadap lingkungan. Di samping itu adanya pengetahuan ekologi konsumen merupakan variabel yang dapat memprediksi untuk dapat membentuk citra hijau perusahaan. Temuan dalam penelitian ini mengungkapkan bahwa sikap hijau dan pengetahuan ekologi terbukti berpengaruh terhadap pembentukan citra perusahaan hijau.

Kata Kunci :  citra perusahaan hijau, sikap hijau, pengetahuan ekologi.

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 4 x

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