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Publikasi Penelitian Dosen

Reconstructing Collaborative Economy In Indonesia By Implementing Takaful Ijtima’i Insurance System
Abstrak

The Collaborative Economy has been understood to

be in condition when products, services, and market relationships

have changed as sharing startups impact business models. It is

growing fast in various subjects including in financial needs where

people called as crowdfundings. To avoid disruption, companies

must adopt the Collaborative Economy Value Chain, which in

sharia business can be taken from Islamic teachings. In the history

of Islam at the early 7 th century, the Islamic state has found a

"social security system" which they call as takaful ijtima’i. The

Social security in Islam (takaful ijtima’i) is a social obligation

(fardhu kifayah), which brings responsibility for muslims, as far

they are able, to help each other, and state, as public entity, has a

duty to ensure that such responsibility is implemented properly in

any aspect including in private business. Inside at-takaful

institution contained the spirit to help each other as part of whole

society. Then, the spirit to help each other was made become a basic

principle in sharia insurance institution (at-takaful al-ijtima’i). In

its concept and practice, takaful ijtima’i system, for Indonesia

context, could potentially be developed further. How the takaful

ijtima’i can be as an alternative insurance system to reconstructing

collaborative economy in Indonesia, is the problem that will be

elaborated in this paper. This paper will focus on takaful ijtima’i

with wakaf and musyarakah model, and it will be seen and placed

as alternative sharia insurance system in the future, especially in

Indonesia context. With the protecting each other characteristic has

been used as basic principles in institutions, can be seen that the

system called sharia insurance or at-takaful al-ijtima’i.or Takaful

Ijtima’i can be used as an alternative insurance system to

reconstructing collaborative economy in Indonesia.

Keywords—collaborative economy; takaful ijtima’i; islamic

insurance system, social justice

Penulis : ZAITUN ABDULLAH , Dr., S.H., M.H. [PDF File] didownload : 13 x

Pengaruh posisi penyebaran Femtocell pada implementasi LTE Femto yang terintegrasi dengan jaringan GSM
Abstrak
Penulis : M. YASER, ST., MT [PDF File] didownload : 13 x

Analisis Dampak Penerapan Bauran Pemasaran Jasa
Abstrak
Penulis : IHA HARYANI HATTA, Dr [PDF File] didownload : 14 x

Pengabdian Kepada Masyarakat Pelatihan Optimalisasi Biaya Pemasaran Untuk Membentuk Model Pengelolaan Biaya Pemasaran Yang Efektif
Abstrak

ABSTRACT

Presently, MSMEs in Indonesia growing very rapidly which carry out employment more than 90% of

the total workforce. In order to promote its performance, MSMEs must be able to allocate and optimally

manage marketing costs that their products and services can be accepted and purchased. This study

aims to find factors that influence the optimization of marketing costs and analyze these factors to develop an effective and efficient marketing cost management model. The study was conducted at

Lenteng Agung, South Jakarta. The sample used is 26 UMKM. Data were obtained using a

questionnaire. Indepth interview technique used with an exploratory study technique to obtain

information through individual interviews to gain understanding. Based on the analysis, can be

concluded that the marketing cost model will be more effective if the marketing method is developed

using an outlet network, using exhibition facilities by prioritizing products that use innovation by

directing efforts to obtain sustainable coaching from private institutions/BUMNs with the use of a

variety of marketing media including media on line.

Keywords: Marketing Costs, marketing cost model, marketing method

ABSTRAK

Saat ini UMKM di Indonesia pertahunnya mengalami pertumbuhan jumlah yang sangat pesat dengan

penyerapan tenaga kerja mencapai lebih dari 90% dari total tenaga kerja. Untuk memajukan kinerjanya,

UMKM harus dapat mengalokasikan dan mengelola secara optimal biaya pemasaran yang tersedia agar produk maupun jasanya dapat diterima dan dibeli oleh masyarakat. Kegiatan pengabdian ini bertujuan membekali pelakuwirausaha mengenai urgensi biaya pemasaran sekaligus memberikan kuesioner untuk diisi untuk mencari faktor-faktor yang mempengaruhi optimalisasi biaya pemasaran di unit usaha yang dikumpulkan serta menganalisis faktor tersebut untuk mengembangkan model pengelolaan biaya pemasaran yang efektif dan efisien. Pengabdian dilakukan di UMKM Lenteng Agung. Sampel yang dipakai adalah 26 unit UMKM. Data diperoleh dengan menggunakan kuesioner. digunakan teknik indepth interview yang merupakan teknik studi eksploratori untuk memperoleh informasi melalui wawancara secara individual untuk memperoleh pemahaman Diperoleh kesimpulan bahwa pelatihan yang dilakukan diminati dan menambah pengetahuan dan keingina untuk melakukan pemasaran secara khusuS dan melakukan penganggaran biaya pemasaran. Dari kuesioner dan interview yang dilakukan dianalisis bahwa model biaya pemasaran akan lebih efektif bila dikembangkan metode pemasaran menggunakan jaringan outlet, menggunakan fasilitas pameran dengan memprioritaskan produk yang menggunakan inovasi dengan mengarahkan usaha untuk mendapatkan pembinaan yang berkelanjutan dari institusi swasta/BUMN dengan pemakaian variasi media pemasaran yang beragam termasuk media online.

Keywords: Biaya Pemasaran, Omset Produk, Inovasi Produk

 

 

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 16 x

Model hubungan ekuitas merek, perceived quality dan loyalitas konsumen
Abstrak

Abstrak 

Studi ini menyelidiki pengaruh ekuitas merek dan kualitas yang dirasakan pada loyalitas pelanggan produk Nexcare Acne Cover. 100 responden dipilih menggunakan purposive sampling untuk mengisi kuesioner dan diminta untuk menilai semua item pada skala lima poin Likert, analisis jalur dirancang untuk menganalisis hubungan yang diusulkan. Hasil penelitian menunjukkan bahwa terdapat efek positif dari ekuitas merek dan persepsi kualitas terhadap loyalitas pelanggan. Upaya perusahaan untuk meningkatkan loyalitas konsumen dapat dilakukan melalui ekuitas merek dan kualitas, dan secara khusus, lebih memperhatikan ekuitas merek, karena faktor ini merupakan dampak dominan terhadap loyalitas. 

Kata Kunci: Loyalitas pelanggan; ekuitas merek; kualitas produk 

 

The relationship model of brand equity, perceived quality, and consumer loyalty 

Abstract 

This study investigates the effect of the brand equity and perceived quality on the customer loyalty of Nexcare Acne Cover customers. 100 Respondents were selected assigned to one brand and were asked to rate all items on five Likert-type scales, a path analysis was designed to analyze the proposed relationships. The results suggest that the positive effects of brand equity and perceived quality on customer loyalty. The company's efforts to increase consumer loyalty can be done through brand equity and quality, and specifically, give more attention to brand equity, since this factor is the dominant impact on loyalty. 

 

Keywords: customer loyalty; brand equity; product quality 

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 13 x

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