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2013-05-08 08:51:40
Untag Telah Luluskan 35.000 Sarjana
2013-05-08 08:51:25
FKIP Untirta Gelar Gebyar Hardiknas 2013
2013-05-08 08:50:53
Hasil penelitian wajib disertai sosialisasi

Publikasi Penelitian Dosen

Pengaruh Pemasaran Terpadu Online dan Faktor- Faktor Yang Membangun Kepercayaan Konsumen Terhadap Keputusan Pembelian Kosmetika Kategori Perawatan Kulit
Abstrak

Abstract: This study aims to determine whether there is an effect of integrated marketing online and the factors that build consumer confidence in the decision purchasing cosmetics of skin care category. This research uses a descriptive and verificative method with the object of research is the women internet user in age of 24 – 44 years old in DKI Jakarta. The number of sample used in this study is 220 respondents who are sufficient and represent the population in DKI Jakarta. Data were analyzed using SEM (Structural Equation Modeling). From the research results obtained that a positive significant relationship between integrated marketing online to the factors that build consumer confidence, there is a positive significant relationship between integrated marketing online of purchasing decisions of cosmetics skin care category, there is a positive significant relationship between factors that build consumer confidence in purchasing decisions of cosmetics skin care category and there is a positive significant relationship between integrated marketing online and factors that build consumer confidence together towards in purchasing decisions of cosmetics skin care category. 

Keywords: confidence, consumer, decision, marketing, online, purchasing 

Abstrak: Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh pemasaran terpadu online dan faktor-faktor yang membangun kepercayaan konsumen terhadap keputusan pembelian kosmetik kategori perawatan kulit. Penelitian ini menggunakan metode deskriptif dan verikatif dengan objek penelitianya adalah pengguna internet wanita usia 24 – 44 tahun di wilayah DKI Jakarta. Besarnya sampel yang digunakan dalam penelitian ini adalah 220 responden yang cukup dan mewakili populasi yang ada di DKI Jakarta. Teknik analisa data menggunakan SEM (Structural Equation Modeling). Dari hasil penelitian diperoleh adanya hubungan yang signifikan positif antara pemasaran terpadu online terhadap faktor-faktor yang membangun kepercayaan konsumen, adanya hubungan yang signifikan positif antara pemasaran terpadu online terhadap keputusan pembelian kosmetika kategori perawatan kulit, adanya hubungan yang signifikan positif antara faktor-faktor yang membangun kepercayaan konsumen terhadap keputusan pembelian kosmetika kategori perawatan kulit serta adanya hubungan yang signifikan positif antara pemasaran terpadu online dan faktor-faktor yang membangun kepercayaan konsumen secara bersama-sama terhadap keputusan pembelian kosmetika kategori perawatan kulit. 

Kata Kunci: kepercayaan, keputusan, konsumen, online, pemasaran, pembelian

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 1 x

Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study
Abstrak

 

Purpose: The aim of this research is to study the public awareness on the consumption of green products. It begins with the community’s increased interest in the environment, arising from their desire to help in the reduction of the impact of environmental damage by becoming an intelligent consumer. 

Design/Methodology/Approach: The research was conducted through a survey method using customers of Unilever. The sample result was determined by the purposive sampling of about 225 customers in Jakarta and its surrounding areas. Both programs succeeded simultaneously, helped with the building of a green corporate image, which shows the green marketing implementation, its marketing strategy and its corporate social responsibility program which is highly beneficial and memorable to the community. 

Findings: The research was conducted within the available region and a limited sample from manufacturing firms to make it a little bit less unspecific to findings. More consumers and communities should be invited to care for the environment. They should also have the ability to prove and commit to the community in the implementation of their corporate social responsibility program in order to minimize the environmental impact of not just the corporate image of the company, but also their operational processes. 

Practical Implications: Green marketing implementation into marketing strategy and corporate social responsibility program bring benefit, high imperative to the community, and positive value to the company's green image. 

Originality/Value: The study would enable the company to become a key driver in green marketing initiatives, potentially leading to the creation of new economic growth, a green environment and help improve public health. 

Keywords: Green marketing, CSR, customer trust, green corporate image. 

JEL Codes: M31, M39. 

 

Paper type: Research article. 

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 1 x

CFD ANALYSIS OF SLURRY FLOW IN AN ANAEROBIC DIGESTER
Abstrak


This study uses biogas, an environmentally friendly renewable energy resource, to operate the
prototype of a micro-gas turbine (MGT) system called the Proto X-3 Bioenergy Micro-gas
Turbine, designed for green building application. The biogas is produced by an anaerobic
digester. The aim of this research is to simulate slurry flow in an anaerobic digester as the basis
for developing a biogas digester that will produce biogas to meet the requirements of the Proto
X-3 Bioenergy Micro-gas Turbine. The digester is a rectangular type with 3.4 m3 capacity. The
flow calculations and simulations were done using Computational Fluid Dynamics (CFD)
methods in two-dimensional, body-fitted coordinate mesh. The simulations were conducted
with various baffle clearances for the digester: 50 mm, 100 mm, and 150 mm. The CFD simulations
showed that the recirculation phenomena was found in all flows but that the 50-mm baffle clearance
model had the largest recirculation, and it would lead to better mixing of the slurry.

Keywords:  Anaerobic digestion; Biogas; CFD; Green building; Micro gas turbine; Turbulence
modelling

Penulis : ROVIDA CAMALIA HARTANTRIE, ST., MT [PDF File] didownload : 1 x

CFD SIMULATION OF TURBULENT FLOWS IN PROTO X-3 BIOENERGY MICRO GAS TURBINE COMBUSTOR USING STD k-ε AND RNG k-ε MODEL FOR GREEN BUILDING APPLICATION
Abstrak

This paper presents a numerical analysis of gas flow in the annular combustion chamber of a
Proto X-3 Bioenergy micro gas turbine for green building applications. The computational
fluids dynamics (CFD) simulation was conducted in two dimensions, turbulent flow and gas
phase combustion, with the goal of comparing the effects of different models in real conditions.
Two different turbulence models, standard (STD) k-ε and renormalization group (RNG) k-ε,
were applied for simulations. The fuel used was biogas produced from animal waste. Fuel
consumption was assumed to be 100 kJ/s for simulations. The results of the simulations were
analyzed and compared for reference. The temperature and the mass fraction of CH4, H2, O2,
and CO2 distributions gave almost the same results for both models; therefore, both models
(STD k-ε and RNG k-ε) could be used to represent the combustion process phenomenon without
many significant differences.

Keywords:  Biogas; CFD simulation; Gas turbine combustor; Green building; Proto X-3
Bioenergy; Turbulent flow

Penulis : ROVIDA CAMALIA HARTANTRIE, ST., MT [PDF File] didownload : 1 x

Model Sirkulasi Terminal Tipe A (Studi Kasus Terminal Indihiang, Tasikmalaya)
Abstrak

Banyaknya penumpang yang tidak menjadikan terminal sebagai tempat untuk memulai dan mengakhiri perjalanan. Hal ini bisa jadi disebabkan oleh konektivitas ke terminal yang tidak terhubung ke jalan nasional atau tidak adanya akses menuju terminal tersebut. Sirkulasi bus yang kurang baik di dalam terminal juga bisa menjadi salah satu penyebab, sehingga penumpang yang akan transit sulit untuk melakukan pergantian moda. Kajian ini membahas pola sirkulasi yang terdapat pada Terminal Indihiang. Kegiatan yang dilakukan adalah observasi kegiatan di terminal dan diskusi dengan koordinator terminal. Dari hasil observasi dan diskusi diperoleh bahwa pola sirkulasi Terminal Indihiang sudah mengikuti peraturan PM 132 Tahun 2015 dimana pelayanan sirkulasinya terbagi menjadi beberapa zona serta idak terjadi perpotongan antara akses masuk dan keluar penumpang baik yang akan naik kendaraan maupun turun dari kendaraan . Namun untuk menunjang sirkulasi tersebut perlu perbaikan fasilitas baik fisik maupun non fisik.

Kata kunci: terminal tipe A, pola sirkulasi, fasilitas terminal, terminal indihiang, aksesibilitas

Penulis : NURYANI TINUMBIA, ST., MT [PDF File] didownload : 1 x

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