Dosen Website
Universitas Pancasila
Valid XHTML 1.0 Transitional Valid CSS!

Selamat Datang di Website Dosen

Website ini diperuntukkan untuk informasi Dosen di Universitas Pancasila. Bagi dosen yang belum tercantum dapat menghubungi PULAHTA Rektorat

Berita Dari Kami

2013-05-08 08:51:40
Untag Telah Luluskan 35.000 Sarjana
2013-05-08 08:51:25
FKIP Untirta Gelar Gebyar Hardiknas 2013
2013-05-08 08:50:53
Hasil penelitian wajib disertai sosialisasi

Publikasi Penelitian Dosen


SimPATI card has become the market leader in cellular card service, however it has not completely bolster the purchase intention since there are many choices of cellular cards with various interesting offers. It is assumed that the positive brand image has not been developed so that there is no longer single loyalty in the use of cellular phone service. Generally, the users of telecommunication use more than one card because of techno product performance from the quality side of the network and fare setting/adjustment with different benefits. Therefore, the objective of this study is to know the influence of techno product performance and fare interest to the purchase interest reinforcement through brand image of SimPATIcard in Tangerang, Indonesia. This study is descriptive verificative with explanatory research method. The result of the research shows that brand image and fare are the important factors to consumers in reinforcing the interest to purchase SimPATI card in determining the marketing strategy of cellular card product so the purchase intention through the insurance of the consumer to keep subscribing, prolong the duration and usage frequency in using the SimPATI card is getting stronger.

Keywords: Techno product, fare, brand image, purchase intention, consumer behavior

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 270 x



A failure in business is a valuable experience so that Coffee Toffee must be able to maintain its customer equity to make Coffee Toffee as one of the biggest and the best coffee shop in Indonesia. This study is to acknowledge the influence of product quality and service quality as a whole and partially on the customer equity. The analysis methods used in this study are statistic descriptive and verificative. Multiple Regression Test uses the assistance of SPSS version 2.0 program. The results of this study show that both product quality and service quality influence the customer equity since product and service quality are important factors to buildcustomer equity in culinary business. Product quality influences positively and significantly on the customer equity since product quality from customer reaction is qualified but the service quality does not significantly influence the customer equity because Coffee Toffee stand uses self service concept so that the communication level between customers and employees is low.

Keywords: Product Quality, Service Quality, Customer Equity.


Kegagalan bisnis merupakan pengalaman berharga, sehingga Coffee Toffee harus mampu mempertahankan ekuitas pelanggannya yang sangat penting dalam menjaga sustainability gerai Coffee Toffee, agar dapat menjadi salah satu Coffee Shop terbesar dan terbaik di Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas layanan secara bersama-sama maupun parsial terhadap ekuitas pelanggan. Metode analisis yang digunakan dalam penelitian ini adalah statistik deskriptif dan verifikatif. Uji Regresi Berganda menggunakan bantuan program SPSS versi 20. Hasil penelitian menunjukkan bahwa kualitas produk dan layanan secara bersama-sama berpengaruh terhadap ekuitas pelanggan, hal ini dikarenakan kualitas produk dan layanan bagi jasa kuliner merupakan faktor penting dalam membentuk ekuitas pelanggan. Kualitas produk berpengaruh positif dan signifikan terhadap ekuitas pelanggan, dikarenakan kualitas produk dari tanggapan pelanggan terbukti berkualitas namun kualitas layanan tidak berpengaruh signifikan terhadap ekuitas pelanggan, dikarenakan gerai Coffee Toffee menggunakan konsep self service sehingga sedikit tingkat komunikasi karyawan dengan pelanggan.

Kata kunci: Kualitas Produk, Kualitas Layanan, Ekuitas Pelanggan 

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 345 x

Green Marketing: A Study of the Factors Influencing the Repurchase Decision for Javanony Herbal Products

The green consumer movement is a reflection of people’s concern about the environment and has given rise to the green market. Companies that want to survive in this market must be able to apply a green label to all aspects of their business. This research aims to understand the influence of attitude, perceived value, and perceived price among customers on the decision to repurchase Javanony herbal products. The sampling technique in this study is purposive sampling. This study concludes that the attitude of customers who already have an understanding of green products is not completely supported by the company in applying green marketing to create higher value for its customers. Consumers are ready to pay for the extra value, will pay a premium price, and will repurchase only if they perceive extra value in the green product.

Keywords: consumer attitude, perceived value and perceived price, repurchase

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 236 x

Dampak Penerapan tata Kelola Perusahaan yang Baik Terhadap Kinerja Bank Umum Syariah

Implementation of Good Corporate Governance in Islamic banking institutions play a role as a pioneer in the GCG enforcement in banking institutions.The emergence of sharia bankers, instead of conventional ones, as pioners in the enforcement of GCG is due to the difference in the governing problems between Islamic banking and conventional one. First, Islamic banks have an obligation to comply with Islamic principles (Sharia compliance) in business. Therefore, the Sharia Supervisory Board (SSB) plays an important role in the governance structures of Islamic banking. Second, because the potential for information asymmetry is very high for the Islamic banking industry, the problem of agency theory is highly relevant. It is related to the issues of accountability and transparency in the use of customer funds and shareholders. Hence, the problem of representation of investment account holders in good corporate governance mechanisms has become strategic issue which must also receive the attention of Islamic bank. Third, from the perspective of corporate culture, Islamic banking should transform a culture in which the values of Islamic business ethics becomes inherent in the practice of Islamic banking business.

This research will be known whether the strategy formulation and organizational commitment are factors identifies the implementation of good corporate governance and whether GCG has impact on the performance of Islamic Banks. Formulation of the strategy applied in the management of Islamic Commercial Bank the affect implementation of good corporate governance in Islamic Commercial Bank with the loading factor of 2.54. Organizational commitment applied in the management of Islamic Commercial Bank significantly influences good corporate governance in Islamic Commercial Bank with the loading factor of 5.26. Leadership style applied in the management of Islamic Commercial Bank significantly influences on the performance of Islamic Commercial Bank with the factor loading factor of 2.01. Good corporate governance in Islamic Commercial Bank affects the performance of Islamic Commercial Bank with the loading factor of 2.61.

Keywords: good corporate governance, Islamic banking performance

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 90 x


The aim of the research is to investigate the effect of tax aggressive behaviour toward the cost of equity, using moderating by family ownership. Examination was conducted for manufacturing firms in Indonesia Stock Exchange for period 2010-2013, there were 224 company-year sample. The analytical method used is fixed panel analysis. Results of study suggest that tax avoidance have negative influence on cost of equity. This result is in contrast to results of previous studies. The results of this study explained that the measurement of tax avoidance which showed aggressive tax behavior based on discretionary on book tax difference (BTD). Discretionary on BTD is regarded as earnings management in taxes or a tax planning so it is seen as a positive by the shareholders. Moderation family ownership on tax avoidance in the relationship with the cost of equity shows positive results. These results show that family ownership tend to behave taxes aggressively and it is viewed negatively by shareholders for management raises their rent extraction.

Penulis : INDAH MASRI, S.E., M.S.Ak [PDF File] didownload : 208 x

<< Prev 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 Next >>