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2013-05-08 08:51:40
Untag Telah Luluskan 35.000 Sarjana
2013-05-08 08:51:25
FKIP Untirta Gelar Gebyar Hardiknas 2013
2013-05-08 08:50:53
Hasil penelitian wajib disertai sosialisasi

Publikasi Penelitian Dosen

Integrated Marketing Communications (IMC): Extended Version or New Idea? Journal of Global Academic Institute Education & Social Science
Abstrak

Development of IMC conceptualization in the academic domain has reaped many pros and cons since its inception in the early 1980s. Although the meaning of IMC has become similar among its main thinkers, it is still identified academics who consider IMC as an extended version of advertising and marketing communications disciplines. Responding to these meaning differences on IMC there is a third party which is important to be heard, IMC educators. Given that educators are one of the stakeholders who are not only responsible for education of the next generation of practitioners and academics, but also define the IMC in classroom, the educator is thus at the vanguard of the deployment of IMC disciplines to the next generation. What is taught in the classroom is reflected in the syllabus made. The syllabus itself is a manifestation of teaching and the main guideline in the teaching-learning process. Based on that idea, the syllabi review includesa written record of how lecturers accept, adopt and implement IMC which is an important method of documenting the development of IMC teaching. This study was conductedfirstly, to explain the meaning of IMC that is taught in Magister program in Indonesia which is traced from the syllabus as a lecture material; and secondly, to explore the gap between state of the art of IMC conceptualization and the understanding of IMC subjects taught in mastersprograms in Indonesia. A qualitative approach is used in this study and five syllabuses of mastersprograms in major universities in Jakarta used as a sample in which it is assumed that the universities and its educators in Jakarta, both public and private, are the trend setters of educational models in Indonesia.

Penulis : BENEDICTUS HELPRIS ESTASWARA , M.Si [PDF File] didownload : 4244 x

SUSTAINABLE TOURISM DEVELOPMENT AT GELUNG BEACH, SITUBONDO, EAST JAVA
Abstrak

Gelung Beach is a tourism area which has not yet intensively managed in Situbondo. Abrasion, causing many trees uprooted because eroded by sea waves. Another problem is there are tourism activities that may lead to negative activities. Currently, Gelung Beach condition is less preserved, so there are seen so much garbage that can disrupt and damage the ecosystem in the area. Therefore, the concept of the tourism area management that could improve the quality of natural resources based on its function and benefit is required. The concept of development area that utilize natural resources and the environment for tourism activities and at the same time preserving environmental, social and cultural sustainability for the benefit of present and future, ie. the concept of sustainable tourism. 

 

Data collection method was carried through literature review, interviews and field observations. The data collected included tourism potential, visitors and management of Gelung Beach. Based on the identification of Strengths, Weaknesses, Opportunities and Threats, the Gelung beach area is the beach tourism area with physical, biological and socio-cultural development as a tourism attraction. However, current environmental conditions of this beach is in the damaged area. Therefore, tourism development is directed at tourism activities which aimed at repairing the environmental damage to the first condition or in accordance with the functions and benefits. Tourism development in Gelung Beach also invites all interested parties to participate in an active role in conserving natural resources in the region, so that tourism activities can continue and at the same time can still use natural resources without damaging and the benefits can be felt by todays and future generations.

Several factors need to be considered in the development of sustainable tourism in Gelung Beach are: (1) Reparation and arrangement of environment. Sustainable tourism development is expected to prevent activities that cause environmental damage in Gelung Beach. Local Government as an area manager is responsible for improving the quality of the environment in Gelung Beach. (2) Utilization of natural resources in a sustainable manner. Natural resources are a major attraction in

 

 

 

 

 

tourism activities. The involvement of local communities in the management process of surrounding area of Gelung Beach, from planning, implementation and evaluation, can raise awareness and a sense of responsibility towards the preservation of natural resources. (3) Socio-cultural society.

 

Tourism can provide impact on the social and cultural community in the tourism areas, either positive or negative impact. Sustainable tourism development, encourage positive impact on social values and local culture, and manage any negative impacts. (4) The integration of sustainable tourism into planning. Integration planning for sustainable development both at a local, national and regional indispensable. This is done in order to issue the uncontradictory policies. (5) Support the local economy. Sustainable use of natural resources in the tourism area of Gelung Beach should be able to provide equitable benefits to all relevant stakeholders, including employment and business opportunities for local communities, so that the welfare of the people around Gelung Beach increased.

 

Programs in tourism activities at Gelung Beach also directed at environmental quality improvement efforts. Such programs related to community involvement, visitor management, policy support and local government as area manager. Tourism program that can be done in the area of Gelung Beach are planting coral reefs tourism (Be Fun Be Smart Be Blue), Petik laut tourism, Puppet Mask Exhibition, Festival coast and clean beaches, black sand tourism, cultivation tourism and environmentally friendly souvenir.

 

 

Keywords: Gelung Beach, sustainable tourism, suitability analysis 

Penulis : RIZA FIRMANSYAH, M.Si [PDF File] didownload : 42 x

PerananAkomodasi Resort dan Potensi Masyarakat Desa Sebagai Penunjang Destinasi Tamansari Bogor
Abstrak

 

Tourist destination must have four components which include tourist attractions, good accessibility, availability of various facilities, such as accommodation, restaurants, shopping and other services and tourism organizations. This study specifically focuses on an emerging tourist destination named Tamansari Ciapus in the city of Bogor, West Java. It aims to examine the roles of a resort accommodation, located in the area, in supporting the new destination. The study also wants to look at the roles and potential of local village communities in developing community-based tourism destination. It uses descriptive qualitative method of data collection through surveys, field observations and interviews. This study reveals that the role of resort accommodation, in this case the Highland Park Hotel, is quite important in the development of Tamansari Ciapus as a new destinaton. In many case, the resort is the very reason the visitors come to the area. However, such a role is not yet optimum as there is not yet a cooperation between the resort, other attraction owners in the area (silk, mushroom cultivation, and other home industries) and also the local community. The resort guests, for instance, seldom visit areas outside the resort. The role of the community is also quite significant in developing the area as a village tourism destination. Community organizations has been formed and tour packages have been developed although the market is still limited. Other issues that need to be addressed includes the lack of tour guides, integrated souvenir centers and professionally- managed homestay.

Keywords: Destinations, hotels, community-based tourism 

Penulis : YUSTISIA PASFATIMA MBULU, SST.Par, M.Si [PDF File] didownload : 42 x

Development of Tourism Planned and Product Package Using Community Based Tourism ( case study Tamansari Ciapus Bogor)
Abstrak

 

Tourism is considered as one of the sector that has adequate facilities and infrastructures to boost society economy. This consideration should be implemented through empowerment strategy which better known as community-based tourism development.
District of Tamansari in Bogor, West Java is welknown for its natural and religious tourism attractions. Besides those both two attractions, there are also several home industry and private small-micro entreprises (SME) that could also attract visitor, such as silk house, mushroom farming, shoes & sandal makers and homestays. Those situations are really in favour for the local community to implement the commu
nity based tourism in Tamansari area. To do so, it’s necessary to develop a proper tourism plan and tourism package which based on community based tourism principles and ellaborate all the potential attractions in Tamansari area.

This research use qualititative method toward surveys, interview and FGD to gain data for the development plan. The result show that tourism supporting services in Tamansari area are already inherent with community based tourism indicators; and tourism package that consist of existing attraction and local community entreprises could foster tourism growth in Tamansari Bogor.

Keywords: Community Based Tourism, Tourism Package 

Penulis : YUSTISIA PASFATIMA MBULU, SST.Par, M.Si [PDF File] didownload : 50 x

The Study of Highland Park Hotel Potential and Local Community Potentials as a support of Tamansari Ciapus Tourism Area to Optimize Bogor District
Abstrak

 

Tourist destination must have four components which include tourist attraction, good accessibility, and availability of various facilities, such as accommodation, restaurant, shopping and other service and tourism organizations. This research specially focuses on an emerging tourist destination named Tamansari Ciapus in the city for Bogor, West Java. It aims to examine the roles of a resort accommodation, located in the area, in supporting the new destination. The research also wants to look at the roles and potential of local village communities in developing community-based tourism destination. It uses descriptive qualitative method of data collection through surveys, field observations and interviews, FGD, and methods of SWOT (Strength, Weakness, and Treat, Opportunity analysis). The result of this research show that the role of resort accommodation, in this case The Highland Park Hotel, is quite important the development of Tamansari Ciapus as a new destination. In many case, the resort is the very reason the visitors come to the area. However, such a role have not optimum yet for example there is not a cooperation between the resort, other attraction owners in the area (silk, mushroom cultivation, and other home industries) and also the local community. The resort guests, for instance, seldom, visit area outside the resort. The role of the community is also quite significant in developing the area as a village tourism destination. Community organizations have been formed and tour packages have been developed although the market is still limited. On the other hand that community in more increase to be tour guides, integrated souvenir centers and professionally- managed home stay.

Keywords: destinations, hotels, community - based tourism 

Penulis : YUSTISIA PASFATIMA MBULU, SST.Par, M.Si [PDF File] didownload : 49 x

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