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2013-05-08 08:51:40
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Publikasi Penelitian Dosen

Integrated Marketing Communication (IMC) In Higher Education In Indonesia
Abstrak
Penulis : BENEDICTUS HELPRIS ESTASWARA , M.Si [PDF File] didownload : 33 x

Integrated Marketing Communication (IMC) In Higher Education In Indonesia
Abstrak
Penulis : BENEDICTUS HELPRIS ESTASWARA , M.Si [PDF File] didownload : 31 x

Integrated Marketing Communications (IMC): Extended Version or New Idea?
Abstrak
Penulis : BENEDICTUS HELPRIS ESTASWARA , M.Si [PDF File] didownload : 29 x

Integrated Marketing Communication (IMC) In Higher Education In Indonesia
Abstrak

Development of IMC conceptualization in the academic domain has reaped many pros and cons since its inception in the early 1980s. Although the meaning of IMC has become similar among its main thinkers, it is still identified academics who consider IMC as an extended version of advertising and marketing communications disciplines. Responding to these meaning differences on IMC there is a third party which is important to be heard, IMC educators. Given that educators are one of the stakeholders who are not only responsible for education of the next generation of practitioners and academics, but also define the IMC in classroom, the educator is thus at the vanguard of the deployment of IMC disciplines to the next generation. What is taught in the classroom is reflected in the syllabus made. The syllabus itself is a manifestation of teaching and the main guideline in the teaching-learning process. Based on that idea, the syllabi review includesa written record of how lecturers accept, adopt and implement IMC which is an important method of documenting the development of IMC teaching. This study was conductedfirstly, to explain the meaning of IMC that is taught in Magister program in Indonesia which is traced from the syllabus as a lecture material; and secondly, to explore the gap between state of the art of IMC conceptualization and the understanding of IMC subjects taught in mastersprograms in Indonesia. A qualitative approach is used in this study and five syllabuses of mastersprograms in major universities in Jakarta used as a sample in which it is assumed that the universities and its educators in Jakarta, both public and private, are the trend setters of educational models in Indonesia.

 

Keywords: IMC, Syllabus, Magister Program, and Educator.

Penulis : BENEDICTUS HELPRIS ESTASWARA , M.Si [PDF File] didownload : 29 x

Developing Green Corporate Image Through Organizational Citizenship Behaviour
Abstrak

Elements of environmental leadership can be seen as a symbol of organization identity. According to the environmental issues is a dynamic process in which a leader in organization affect the interpretation of the issue through the creation of strategic vision and mission green environment. Marketers need to view the approach as the one thing that has potential as a business opportunity. The purpose of this paper is to literature review for marketing responses to environmental concerns facing the world today through organizational citizenship behavior and organizational culture with environmental to achieve green competitive advantage through green corporate image. The main goal of this study was to achieve green competitive advantage through the development of the company's image.

Keywords: OCB, organization's culture, green image, competitive advantage 

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 30 x

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