Dosen Website
Universitas Pancasila
Valid XHTML 1.0 Transitional Valid CSS!

Selamat Datang di Website Dosen

Website ini diperuntukkan untuk informasi Dosen di Universitas Pancasila. Bagi dosen yang belum tercantum dapat menghubungi PULAHTA Rektorat

Berita Dari Kami

2013-05-08 08:51:40
Untag Telah Luluskan 35.000 Sarjana
2013-05-08 08:51:25
FKIP Untirta Gelar Gebyar Hardiknas 2013
2013-05-08 08:50:53
Hasil penelitian wajib disertai sosialisasi

Publikasi Penelitian Dosen

ANALISA PENERIMAAN DAN STRATEGI PEMASARAN APOTEK HERBAL DI KOTA BEKASI
Abstrak

 Abstrak

Sebagian besar apotek menjual kebutuhan herbal hanya segmen besar, belum ada apotek yang melayani

kebutuhan khusus herbal. Penelitian ini bertujuan untuk mencari kemungkinan kebutuhan khusus produk

herbal dapat berkembang atau tidak di kota Bekasi. Penelitian ini merupakan jenis penelitian deskriptif

eksploratif dengan menyebarkan kuesioner kepada 100 responden pada bulan Desember 2017 - Maret

2018 kemudian hasilnya diolah menggunakan software SPSS versi 24 dan basic statistic. Hasil pengolahan

data dilakukan analisis dari aspek bauran pemasaran. Hasil penelitian menunjukkan bahwa apotek herbal

belum dapat diterima oleh masyarakat di sekitar wilayah kota Bekasi namun terdapat peluang bisnis

konsep baru apotek herbal. Strategi pemasaran apotek herbal di sekitar wilayah kota Bekasi yaitu dengan

menerapkan sistem promosi apotek herbal melalui penyuluhan, promosi secara gencar melalui iklan di

media online dan menyediakan produk obat dan vitamin herbal secara lengkap sesuai jenis penyakit

terbanyak di kota Bekasi dengan sediaan dan golongan obat herbal yang tepat.

 Kata Kunci : Apotek herbal , bauran pemasaran, penerimaan masyarakat.

Abstract

Most pharmacies sold only large segments of herbal needs, there were not pharmacy that serves

special herbal needs. This study aims to find out the possibility of special needs of herbal products can

develop or not at Bekasi. The research was a descriptive explorative research by distributing

questionnaires to 100 respondents in December 2017 to March 2018 then the result was processed by

using SPSS software version 24 and basic statistic. The results of data processing were analyzed from

aspects of the marketing mix. The results showed that nature’s pharmacy had not been accepted by the

people at around of Bekasi but there was a business opportunity of new concept of nature’s pharmacy.

Marketing strategy of nature pharmacies at around of Bekasi by applying nature’s pharmacy promotion

system through counseling and promotion vigorously through advertisement in online media and

providing vitamin products and herbal medicines completed with the right dosage form and the right

type of herbal medicines.

 

Keywords: Nature’s pharmacy, marketing mix, communities acceptance

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 0 x

Pengaruh Pemasaran Terpadu Online dan Faktor- Faktor Yang Membangun Kepercayaan Konsumen Terhadap Keputusan Pembelian Kosmetika Kategori Perawatan Kulit
Abstrak

Abstract: This study aims to determine whether there is an effect of integrated marketing online and the factors that build consumer confidence in the decision purchasing cosmetics of skin care category. This research uses a descriptive and verificative method with the object of research is the women internet user in age of 24 – 44 years old in DKI Jakarta. The number of sample used in this study is 220 respondents who are sufficient and represent the population in DKI Jakarta. Data were analyzed using SEM (Structural Equation Modeling). From the research results obtained that a positive significant relationship between integrated marketing online to the factors that build consumer confidence, there is a positive significant relationship between integrated marketing online of purchasing decisions of cosmetics skin care category, there is a positive significant relationship between factors that build consumer confidence in purchasing decisions of cosmetics skin care category and there is a positive significant relationship between integrated marketing online and factors that build consumer confidence together towards in purchasing decisions of cosmetics skin care category. 

Keywords: confidence, consumer, decision, marketing, online, purchasing 

Abstrak: Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh pemasaran terpadu online dan faktor-faktor yang membangun kepercayaan konsumen terhadap keputusan pembelian kosmetik kategori perawatan kulit. Penelitian ini menggunakan metode deskriptif dan verikatif dengan objek penelitianya adalah pengguna internet wanita usia 24 – 44 tahun di wilayah DKI Jakarta. Besarnya sampel yang digunakan dalam penelitian ini adalah 220 responden yang cukup dan mewakili populasi yang ada di DKI Jakarta. Teknik analisa data menggunakan SEM (Structural Equation Modeling). Dari hasil penelitian diperoleh adanya hubungan yang signifikan positif antara pemasaran terpadu online terhadap faktor-faktor yang membangun kepercayaan konsumen, adanya hubungan yang signifikan positif antara pemasaran terpadu online terhadap keputusan pembelian kosmetika kategori perawatan kulit, adanya hubungan yang signifikan positif antara faktor-faktor yang membangun kepercayaan konsumen terhadap keputusan pembelian kosmetika kategori perawatan kulit serta adanya hubungan yang signifikan positif antara pemasaran terpadu online dan faktor-faktor yang membangun kepercayaan konsumen secara bersama-sama terhadap keputusan pembelian kosmetika kategori perawatan kulit. 

Kata Kunci: kepercayaan, keputusan, konsumen, online, pemasaran, pembelian

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 0 x

Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study
Abstrak

 

Purpose: The aim of this research is to study the public awareness on the consumption of green products. It begins with the community’s increased interest in the environment, arising from their desire to help in the reduction of the impact of environmental damage by becoming an intelligent consumer. 

Design/Methodology/Approach: The research was conducted through a survey method using customers of Unilever. The sample result was determined by the purposive sampling of about 225 customers in Jakarta and its surrounding areas. Both programs succeeded simultaneously, helped with the building of a green corporate image, which shows the green marketing implementation, its marketing strategy and its corporate social responsibility program which is highly beneficial and memorable to the community. 

Findings: The research was conducted within the available region and a limited sample from manufacturing firms to make it a little bit less unspecific to findings. More consumers and communities should be invited to care for the environment. They should also have the ability to prove and commit to the community in the implementation of their corporate social responsibility program in order to minimize the environmental impact of not just the corporate image of the company, but also their operational processes. 

Practical Implications: Green marketing implementation into marketing strategy and corporate social responsibility program bring benefit, high imperative to the community, and positive value to the company's green image. 

Originality/Value: The study would enable the company to become a key driver in green marketing initiatives, potentially leading to the creation of new economic growth, a green environment and help improve public health. 

Keywords: Green marketing, CSR, customer trust, green corporate image. 

JEL Codes: M31, M39. 

 

Paper type: Research article. 

Penulis : SRI WIDYASTUTI, DR, S.E., M.M., M.SI, [PDF File] didownload : 0 x

CFD ANALYSIS OF SLURRY FLOW IN AN ANAEROBIC DIGESTER
Abstrak


This study uses biogas, an environmentally friendly renewable energy resource, to operate the
prototype of a micro-gas turbine (MGT) system called the Proto X-3 Bioenergy Micro-gas
Turbine, designed for green building application. The biogas is produced by an anaerobic
digester. The aim of this research is to simulate slurry flow in an anaerobic digester as the basis
for developing a biogas digester that will produce biogas to meet the requirements of the Proto
X-3 Bioenergy Micro-gas Turbine. The digester is a rectangular type with 3.4 m3 capacity. The
flow calculations and simulations were done using Computational Fluid Dynamics (CFD)
methods in two-dimensional, body-fitted coordinate mesh. The simulations were conducted
with various baffle clearances for the digester: 50 mm, 100 mm, and 150 mm. The CFD simulations
showed that the recirculation phenomena was found in all flows but that the 50-mm baffle clearance
model had the largest recirculation, and it would lead to better mixing of the slurry.

Keywords:  Anaerobic digestion; Biogas; CFD; Green building; Micro gas turbine; Turbulence
modelling

Penulis : ROVIDA CAMALIA HARTANTRIE, ST., MT [PDF File] didownload : 1 x

CFD SIMULATION OF TURBULENT FLOWS IN PROTO X-3 BIOENERGY MICRO GAS TURBINE COMBUSTOR USING STD k-ε AND RNG k-ε MODEL FOR GREEN BUILDING APPLICATION
Abstrak

This paper presents a numerical analysis of gas flow in the annular combustion chamber of a
Proto X-3 Bioenergy micro gas turbine for green building applications. The computational
fluids dynamics (CFD) simulation was conducted in two dimensions, turbulent flow and gas
phase combustion, with the goal of comparing the effects of different models in real conditions.
Two different turbulence models, standard (STD) k-ε and renormalization group (RNG) k-ε,
were applied for simulations. The fuel used was biogas produced from animal waste. Fuel
consumption was assumed to be 100 kJ/s for simulations. The results of the simulations were
analyzed and compared for reference. The temperature and the mass fraction of CH4, H2, O2,
and CO2 distributions gave almost the same results for both models; therefore, both models
(STD k-ε and RNG k-ε) could be used to represent the combustion process phenomenon without
many significant differences.

Keywords:  Biogas; CFD simulation; Gas turbine combustor; Green building; Proto X-3
Bioenergy; Turbulent flow

Penulis : ROVIDA CAMALIA HARTANTRIE, ST., MT [PDF File] didownload : 1 x

<< Prev 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 Next >>