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2013-05-08 08:51:40
Untag Telah Luluskan 35.000 Sarjana
2013-05-08 08:51:25
FKIP Untirta Gelar Gebyar Hardiknas 2013
2013-05-08 08:50:53
Hasil penelitian wajib disertai sosialisasi

Publikasi Penelitian Dosen

AN INVESTIGATION ON THE CUSTOMER PURCHASE INTENSITY: DEVELOPING DEALERS REPUTATION THROUGH TRUST AND QUALITY SERVICES
Abstrak
Penulis : SRI WIDYASTUTI, DR, MM, MSI [PDF File] didownload : 107 x

HOW TO BUILD A GREEN BANKING IMAGE
Abstrak
Penulis : SRI WIDYASTUTI, DR, MM, MSI [PDF File] didownload : 101 x

DEVELOPING PURCHASE INTENTION THROUGH PERFORMANCE OF TECHNO PRODUCT AND FARE ATTRACTIVENESS ON SIMPATICARD
Abstrak

SimPATI card has become the market leader in cellular card service; however it has not

completely bolster the purchase intention since there are many choices of cellular cards with

various interesting offers. It is assumed that the positive brand image has not been developed

so that there is no longer single loyalty in the use of cellular phone service. Generally, the users

of telecommunication use more than one card because of techno product performance from the

quality side of the network and fare setting/adjustment with different benefits. Therefore, the

objective of this study is to know the influence of techno product performance and fare interest

to the purchase interest reinforcement through brand image of SimPATIcard in Tangerang,

Indonesia. This study is descriptive verificative with explanatory research method. The result of

the research shows that brand image and fare are the important factors to consumers in

reinforcing the interest to purchase SimPATI card in determining the marketing strategy of

cellular card product so the purchase intention through the insurance of the consumer to keep

subscribing, prolong the duration and usage frequency in using the SimPATI card is getting

stronger.

Keywords: Techno product, fare, brand image, purchase intention, consumer behavior

Penulis : SRI WIDYASTUTI, DR, MM, MSI [PDF File] didownload : 102 x

PENGARUH KUALITAS PRODUK DAN JASA PADA EKUITAS PELANGGAN DI COFFEE TOFFEE INDONESIA
Abstrak

failure in business is a valuable experience so that Coffee Toffee must be able to maintain its

customer equity to make Coffee Toffee as one of the biggest and the best coffee shop in Indonesia.

This study is to acknowledge the influence of product quality and service quality as a whole and

partially on the customer equity. The analysis methods used in this study are statistic descriptive

and verificative. Multiple Regression Test uses the assistance of SPSS version 2.0 program. The

results of this study show that both product quality and service quality influence the customer

equity since product and service quality are important factors to buildcustomer equity in culinary

business. Product quality influences positively and significantly on the customer equity since

product quality from customer reaction is qualified but the service quality does not significantly

influence the customer equity because Coffee Toffee stand uses self service concept so that the

communication level between customers and employees is low.

Keywords: Product Quality, Service Quality, Customer Equity

Penulis : SRI WIDYASTUTI, DR, MM, MSI [PDF File] didownload : 111 x

Green Marketing: A Study of the Factors Influencing the Repurchase Decision for Javanony Herbal Products
Abstrak

The green consumer movement is a reflection of people’s concern about the environment and has given rise to the green market. Companies that want to survive in this market must be able to apply a green label to all aspects of their business. This research aims to understand the influence of attitude, perceived value, and perceived price among customers on the decision to repurchase Javanony herbal products. The sampling technique in this study is purposive sampling. This study concludes that the attitude of customers who already have an understanding of green products is not completely supported by the company in applying green marketing to create higher value for its customers. Consumers are ready to pay for the extra value, will pay a premium price, and will repurchase only if they perceive extra value in the green product.

Keywords: consumer attitude, perceived value and perceived price, repurchase

Penulis : SRI WIDYASTUTI, DR, MM, MSI [PDF File] didownload : 101 x

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